Electronic Media Management, Revised

The fifth edition of the magazine is a place to stay in and exchange for the media. This edition features the most up-to-date features on the Internet and convergence, as well as reflections. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

* The most complete book on broadcast and cable management
* The only book that examines the management of non-commercial radio and television stations
* The only book that examines ways of assuming ownership of a broadcast station or cable system

Broadcast Station Management; Financial Management; Human Resource Management; Broadcast Programming; Broadcast Sales; Broadcast Promotion and Marketing; Broadcast Regulations; Managing the Cable Television System; Public Broadcast Station Management; Entry into the Electronic Media Business; Appendix A: TV Parental Guidelines; Appendix B: Radio Station Manager's Guide: Some Basics of the FCC's Rules and Regulations; glossary; Bibliography; index