Technology and Workflows for Multiple Channel Content Distribution

This book addresses the emergence of multi-channel broadcasting. Televisions, PCs, handheld and mobile reception devices.

No book currently on the market for the production of multi-channel delivery.

Readers will acquire a creative process and a new cross-platform advertising / buy model.

* Integrated, parallel production workflows design techniques for multi-channel distribution are discussed
* Facilitates in understanding and distributing content for multiple consumption devices
* Connects consumer technology with production infrastructure
* DTV, IPTV, Internet, Mobile TV. Ties together all other technical books

Chapter 1 Introduction
The New Broadcasting
Reception / consumption devices
Multi channel distribution
Converged Production
Agile Broadcasting
Media Systems Engineering
Business Models
Creative Techniques
The Content Lifecycle

Chapter 2 A Streamlined History of Digital Production & Distribution

Chapter 3 Multi-layered Broadcast Operation Center Technology
Real-time Systems
Media Networks and Storage
Application
Security
Service Oriented Architecture

Chapter 4 Production Infrastructures and Processes
Ingest / Playout
Content Storage
Automation (PMCP / BXF / AXF)
Commercial Content
User Interaction

Chapter 5 Production for Multiplatform Distribution
Content sources
Prepurposing & Repurposing
User Generated Content
Transcoding Issues
Presentation Issues and Techniques
Multi-platform Content Production Software
Integrated PCR & MCR

Chapter 6 In-house Asset Management
Metadata & Search
Platform Versioning

Chapter 7 Distribution
DTV
OTA, Cable, Satellite, Broadband (IPTV & FiOS)
Web / Broadband
Handheld
Mobile TV
Content Delivery Networks

Chapter 7 X-platform Ads & Commercials
Sales & Buys
Audience profiles
Cross-platform ad sales
Ads & Commercials
Electronic Content Delivery
Digital Program Insertion

Chapter 8 The Future: Personalization
interactivity
Targeting
privacy

Chapter 9 The Multi Platform Consumer
Home Media Center
DTV
Internet
Handheld
Mobile
Cross Platform Search & Rights Management

Chapter 10 Emerging Technology Solutions
Standards Work
Emerging Distribution Channels
Digital Signage
Taxi / Elevator /? TV
Dig