Electronic Media

Electronic Media connects the traditional world of digital media. It provides a synopsis of the beginnings of electronic media. Underlying the structure of the book is a "See It Then, See It Now, See It Later". .

FYI and Zoom-In boxes point to further information, electronic media. Career Tracks experts in the field of challenging industry.

* Overview of the history of the media, industry, and current media trends
* Exploration of electronic media from both consumer and provider's perspective
* Consideration of social media and its effects on everday and mass communication
* Unique "See It Then, See It Now, See It Later" chapter structure places electronic media history into the historical context
* Companion Web site provides further insights to how communication technologies work

Tuning In to Electronic Media; Radio; television; Cable, Satellite, and Other Delivery Systems; The Internet; programming; advertising; Audience Measurement; Business and Ownership; Operating, Producing, and Distribution; The Feature Film and Video Game Industries; Regulation, Legal Issues, and Ethics; Media Effects; Personal / Social Media - The Future