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Introduction to e-Business
ID: 173226
Colin Combe
An introduction to e-Business provides an e-business environment. This book brings together the most cogent themes for an introduction to e-business. It brings together theoretical perspectives based on academic research and the application of e-business strategies. These concepts are further explored in the sixth case studies that follow the set chapters.
This new textbook integrates the main text to an introduction to e-business. To fully appreciate the e-business environment
* Integrates business, management, strategic management, technology, marketing and economics within the context of e-business
* Provides practical insight by including a selection of in depth case studies on high profile companies, such as Amazon.com, e-Bay and Google
Introduction; E-business technology; E-business: markets and models; E-business economics; E-marketing; The internet: law, privacy, trust and security; The management of e-business; E-business strategy: formulation; E-business strategy: implementation; E-business strategy: evaluation; Gaining and sustaining a competitive advantage; E-business: the future; Case studies: Amazon.com; e-Bay; Tesco.com; Yahoo !; Boo.com.
This new textbook integrates the main text to an introduction to e-business. To fully appreciate the e-business environment
* Integrates business, management, strategic management, technology, marketing and economics within the context of e-business
* Provides practical insight by including a selection of in depth case studies on high profile companies, such as Amazon.com, e-Bay and Google
Introduction; E-business technology; E-business: markets and models; E-business economics; E-marketing; The internet: law, privacy, trust and security; The management of e-business; E-business strategy: formulation; E-business strategy: implementation; E-business strategy: evaluation; Gaining and sustaining a competitive advantage; E-business: the future; Case studies: Amazon.com; e-Bay; Tesco.com; Yahoo !; Boo.com.
173226
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