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The Radio Station
ID: 175551
Michael C Keith
The Radio Station is considered the standard work on radio media. It remains a concise and candid radio station in the world. "Not only will you be able to understand what the radio station is like. If you are uncertain about your career goals, this book provides a solid foundation in who, what, when, and why.
The Radio Station details all departments within a radio station, and are online. It also offers an overview of radio stations. Drawing on the insights of people who are still living in a real world.
The Eighth Edition this classic classic classic classic expanded expanded expanded expanded digital digital digital The digital; integration of new technologies; new and evolving formats; the uses and applications of podcasts and blogs; mobile multimedia devices; programming for the new radio formats; new contributions by key industry executives; digital studios; station clustering and consolidation; industry economics and statistics; and updated rules and regulations. The new companion website features the interviews with industry professionals, as well as the listing of helpful links to industry websites.
This is a quote for the reader.
* Classic and candid guide to the internal workings of radio stations
* Updated coverage of the podcasting boom, the clustering of radio stations and station management, the integration of new (digital) technology, and more
* New analysis of satellite radio and its role in radio broadcasting today
* Brand new companion website
* The Radio Station is now celebrating its 25th anniversary!
Preface
Chapter 1 STATE OF THE FIFTH ESTATE
Chapter 2 STATION MANAGEMENT
Chapter 3 PROGRAMMING
Chapter 4 SALES
Chapter 5 NEWS
Chapter 6 RESEARCH
Chapter 7 PROMOTION
Chapter 8 TRAFFIC AND BILLING
Chapter 9 PRODUCTION
Chapter 10 ENGINEERING
Chapter 11 CONSULTANTS AND SYNDICATORS
Afterword: THE FUTURE OF RADIO
Glossary
index
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