- Out-of-Stock
Media Promotion & amp; Marketing for Broadcasting, Cable & amp; the Internet
ID: 173675
Susan Tyler Eastman, Douglas A. Ferguson, Robert Klein
This is a good news and marketing, for the internet, and the web, 4ed takes an important, timely look. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet.
The book explores the Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
* The Glossary is back!
* Learn how to build a TV / cable / radio / Internet audience
* Understand streaming media as a powerful promotion tool
1: Promoting the Media, Scope & Goals 2: Commercial Radio Production 3: Local TV Station Promotion, News, Syndication and Sales 4: Management TV, Promoting and Budgeting for Production 5: Cable TV Promotion 8: New Media Promotion 9: Promotion in Public TV and Radio 10: Global Marketing and Promotion of TV. Glossary.
The book explores the Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.
* The Glossary is back!
* Learn how to build a TV / cable / radio / Internet audience
* Understand streaming media as a powerful promotion tool
1: Promoting the Media, Scope & Goals 2: Commercial Radio Production 3: Local TV Station Promotion, News, Syndication and Sales 4: Management TV, Promoting and Budgeting for Production 5: Cable TV Promotion 8: New Media Promotion 9: Promotion in Public TV and Radio 10: Global Marketing and Promotion of TV. Glossary.
173675
Other products in the same category (16)
The Compute Module 3 Development Kit is for designers who like the Raspberry Pi 3 functionality but need a smaller form factor for their embedded designs. RPI-COMPUTE3-KIT
Retired
No product available!
HK Turnigy 7 in 1 Mega Meter Battery Checker/Watt Meter/Servo Tester (22631)
Retired
No product available!
Retired
No product available!
No product available!
ZigBee module with an output power of 1 mW (+0 dBm) and a data transmission speed of up to 250 kb / s. Range up to 100 m. The module has 6 ADC lines (10-bit) and 8 GPIO lines. Requires an external antenna for the U.FL connector. SparkFun WRL-08666
Retired
No product available!
Low-Cost, Micropower, Low-Dropout, High-Output-Current, 3V Voltage Reference, SOT23, Maxim, RoHS
Retired
No product available!
No product available!
No product available!
No product available!
No product available!
No product available!
No product available!
Sergios Theodoridis, Konstantinos Koutroumbas
Delivery date unknown
No product available!
Karl Kadish, Roger Guilard, Kevin Smith
Delivery date unknown
No product available!
A set for the construction of two fighting robots (green and yellow) controlled by a mobile application for a smartphone or tablet. Totem TRK-MT2
Retired
No product available!
A self-assembly model of a miniature steam engine, made of high-quality plywood, which works by blowing or releasing air from a balloon, equipped with an air tachometer and two storage compartments, offering educational and creative fun without the need for glue or specialized tools. UGears 70009
Retired
No product available!
Susan Tyler Eastman, Douglas A. Ferguson, Robert Klein