Media Promotion & amp; Marketing for Broadcasting, Cable & amp; the Internet

This is a good news and marketing, for the internet, and the web, 4ed takes an important, timely look. Under its new title, Media Promotion and Marketing for Broadcast, Cable and the Internet.

The book explores the Internet and radio, including public broadcasting. Topics include: goals of promotion; research in promotion; on-air, print, and Web message design; radio promotion; television network and station promotion and new campaigns; non-commercial radio and television promotion; cable marketing and promotion; research and budgeting for promotion; syndicated program marketing; global and international promotion and marketing; and online marketing and promotion.

* The Glossary is back!
* Learn how to build a TV / cable / radio / Internet audience
* Understand streaming media as a powerful promotion tool


1: Promoting the Media, Scope & Goals 2: Commercial Radio Production 3: Local TV Station Promotion, News, Syndication and Sales 4: Management TV, Promoting and Budgeting for Production 5: Cable TV Promotion 8: New Media Promotion 9: Promotion in Public TV and Radio 10: Global Marketing and Promotion of TV. Glossary.