Search engine optimization

Author: Shari Thurow

ISBN: 83-7361-490-7
Format: B5, 232 pages
Soft binding
Publisher: Helion

About the book

Creating a great website is just the beginning of the road. Her next step is to make the site frequent. Even the most effective and professionally prepared website is useless if Internet users do not know about its existence. The popularity of the website is influenced by various factors - graphic design, content, ease of navigation and proper preparation of its structure, so that search engines and users can find it in the thicket of hundreds of thousands of other websites.

The book "Search engine optimization" contains information useful for anyone who wants to popularize their website. The author of the book, an experienced web site designer, presents not only the rules of creating websites solely in terms of searching mechanisms, but also shows what can be done to let people who visited the website return to it.

• Website design rules
• The right use of keywords and navigation schemes
• Choosing the right marketing message for the site
• Proper use of JavaScript, Flash and CSS styles
• Ways of positioning dynamic websites
• Report sites to directories and search engines
• Using statistics to evaluate the site's popularity
• Website promotion without spamming

If you design websites or do marketing, you must read this book. You will find out how much you can gain by properly using the knowledge contained in it.

To download

• Table of contents and sample chapter