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e-business. Know more
ID: 35012
zł49.14
Tax included
zł46.80 tax excl.
Mark Norris, Steve West
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free shipping in Poland for all orders over 500 PLN
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14 days for return
Each consumer can return the purchased goods within 14 days
Author: Mark Norris, Steve West ISBN: 83-206-1398-1 Format: B5, 312 pages Publisher: WKiŁ |
About the book |
The book describes in an accessible way the sale and purchase of goods and services via electronic media. Presented are the participants of the electronic market, catalogs they create and the ways of order fulfillment depending on the size of the store and type of goods, payment methods practiced in online stores, mechanisms and techniques of electronic transaction security, linking e-commerce with traditional sales, practical advice for people wishing to open a store Internet, selected marketing problems, as well as examples of companies using the e-market and the Internet in commercial activities. Mark Norris is an independent consultant with over 20 years of experience in the field of software development, computer networks and telecommunications systems. Steve West has over 15 years of experience in telecommunications, software and information technology. Table of Contents: Foreword 9 About the Authors 12 Foreword 13 1 Electronic commerce 15 1.1 What is e-business? 16 1.2. A brief overview of the main problems 18 1.3 Who should be interested? 23 1.4 Are we ready? 24 1.5 What can you find in this book? 26 1.6 Summary 28 Literature 28 2 Electronic market 29 2.1. What is the electronic market? thirty 2.2. Trade models: markets, guilds and auctions 32 2.3. Dealer markets, buyer markets and open markets 35 2.4. Local markets and global markets 40 2.5 Roles of individual market participants 42 2.6 Culture, trust and logistics 43 2.7 Summary 46 Literature 47 Additional literature 47 3 Electronics store 48 3.1 Catalogs 49 3.2. Different layouts of catalogs. 49 3.3 Lower-grade DIY catalogs 49 3.4 Commercial lower-class catalogs 50 3.5. Catalogs of a higher class 51 3.6 Buyers and sellers 53 3.7 Retail and wholesale 54 3.8. Many-to-many markets 54 3.9. Market mediation 55 3.10 Execution of orders 56 3.11. "Off-the-shelf" commercial platforms 58 3.12 Interface agents 60 3.13 Summary 62 Literature 62 4 Payments, credit and invoicing 63 4.1 Selected definitions 63 4.2 Trends in the field of payments 64 4.3 Main industry players 65 4.4 Payments by credit card and debit card 66 4.5 Electronic money 73 4.6. Credit accounts 75 4.7 Electronic checks ..... 78 4.8 Detailed description of the SET 79 system 4.9 Payments, micropayments and nano-payments 84 4.10 Electronic Funds Transfer 86 4.11 Security and protection of new financial products and services 92 4.12 What should you do not to become a bank or a credit company? 93 4.13 Electronic banking 93 4.14 Standardization 94 4.15 Summary 95 Further information 96 5 Confidence and security 97 5.1. Security and encryption 98 5.2 Digital signatures 104 5.3 Trust 105 5.4 Smart cards 109 5.5. Useful security habits 110 5.6 Public Key Infrastructures (PKIs) 111 5.7 Summary 113 Literature 113 6 Integration 114 6.1 Definitions 114 6.2 Integration rules 115 6.3 Integration planning 117 6.4 Package-oriented integration 119 6.5 Integration in real time 122 6.6 Integration tactics 125 6.7 Integration strategies 127 6.8 Foreground 128 6.9 Summary 131 Literature 132 Additional literature 132 7 Supply chain 133 7.1 EDI: how it works and why is it not enough? 133 7.2 Task flow 137 7.3. Intermediate and direct goods 140 7.4 Non-credit cards in payment systems 143 7.5 When there are many suppliers 144 7.6. Example - Commerce One 146 7.7 Intranet, Extranet and COIN 147 networks 7.8 Current suppliers 149 7.9 XML 149 7.10 Summary 155 Literature 155 8 Setting up a store 156 8.1 Running, ready ... shop 156 8.2. Selection of suppliers of individual solutions 161 8.3 Store equipment ... 162 8.4 Checklist 164 8.5 Summary 166 Literature 167 9 We add "e" to our business 168 9.1 Introduction 168 9.2 Providers of e-business services 169 9.3 From the customer's perspective 173 9.4. Network economics 178 9.5 Principles of e-business strategy 178 9.6 Summary 183 Literature 183 10 Technologies and standards 184 10.1 Access devices 185 10.2 Smart cards 188 10.3 Internet technology 194 10.4. ICT networks 201 10.5 Mobility 209 10.6 Electronic money standards 211 10.7. Languages of markings 213 10.8 Objects and middleware 218 10.9. Alliances and initiatives 233 10.10 Summary 235 Literature 236 11 m-business 238 11.1 Always and everywhere 238 11.2. M-Business network 240 11.3 Viewpoints of network operators and service providers 248 11.4 Mobile data transfer standards 250 11.5 Evolution - UMTS, IMT2000 and third generation 252 11.6 Local network terminal 253 11.7 Summary 256 Literature 256 12 Who and how will it earn? 257 12.1 A new field, new ways 258 12.2 From competition to cooperation 259 12.3 Power to people 261 12.4 Advertising 263 12.5 Trust me, I am a merchant 264 12.6 Paradise Lost 264 12.7 Year 1984 - finally! 266 12.8 Summary 266 Literature 267 Appendix 1 Examples 268 D1.1 Example 1 - Federal Express 268 D1.2 Example 2 - Cisco Systems 271 D1.3 Summary 272 Literature 273 Appendix 2 The Gods of Technology 274 D2.1 Discovering Olympus 275 D2.2 Gods in action 277 D2.3 Finding Your God 280 D2.4 When we follow the false god 283 D2.5 Summary 284 Literature 285 Additional literature 285 Appendix 3 Glossary 286 Literature 306 Index 308 |
35012
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