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e-business. Know more

Mark Norris, Steve West

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ID: 35012

8,97€ gross (5% VAT)
8,54€ net

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Author: Mark Norris, Steve West

ISBN: 83-206-1398-1
Format: B5, 312 pages
Publisher: WKiŁ

About the book
The book describes in an accessible way the sale and purchase of goods and services via electronic media. Presented are the participants of the electronic market, catalogs they create and the ways of order fulfillment depending on the size of the store and type of goods, payment methods practiced in online stores, mechanisms and techniques of electronic transaction security, linking e-commerce with traditional sales, practical advice for people wishing to open a store Internet, selected marketing problems, as well as examples of companies using the e-market and the Internet in commercial activities.
Mark Norris is an independent consultant with over 20 years of experience in the field of software development, computer networks and telecommunications systems.
Steve West has over 15 years of experience in telecommunications, software and information technology.

Table of Contents:
Foreword 9
About the Authors 12
Foreword 13
1 Electronic commerce 15
1.1 What is e-business? 16
1.2. A brief overview of the main problems 18
1.3 Who should be interested? 23
1.4 Are we ready? 24
1.5 What can you find in this book? 26
1.6 Summary 28
Literature 28
2 Electronic market 29
2.1. What is the electronic market? thirty
2.2. Trade models: markets, guilds and auctions 32
2.3. Dealer markets, buyer markets and open markets 35
2.4. Local markets and global markets 40
2.5 Roles of individual market participants 42
2.6 Culture, trust and logistics 43
2.7 Summary 46
Literature 47
Additional literature 47
3 Electronics store 48
3.1 Catalogs 49
3.2. Different layouts of catalogs. 49
3.3 Lower-grade DIY catalogs 49
3.4 Commercial lower-class catalogs 50
3.5. Catalogs of a higher class 51
3.6 Buyers and sellers 53
3.7 Retail and wholesale 54
3.8. Many-to-many markets 54
3.9. Market mediation 55
3.10 Execution of orders 56
3.11. "Off-the-shelf" commercial platforms 58
3.12 Interface agents 60
3.13 Summary 62
Literature 62
4 Payments, credit and invoicing 63
4.1 Selected definitions 63
4.2 Trends in the field of payments 64
4.3 Main industry players 65
4.4 Payments by credit card and debit card 66
4.5 Electronic money 73
4.6. Credit accounts 75
4.7 Electronic checks ..... 78
4.8 Detailed description of the SET 79 system
4.9 Payments, micropayments and nano-payments 84
4.10 Electronic Funds Transfer 86
4.11 Security and protection of new financial products and services 92
4.12 What should you do not to become a bank or a credit company? 93
4.13 Electronic banking 93
4.14 Standardization 94
4.15 Summary 95
Further information 96
5 Confidence and security 97
5.1. Security and encryption 98
5.2 Digital signatures 104
5.3 Trust 105
5.4 Smart cards 109
5.5. Useful security habits 110
5.6 Public Key Infrastructures (PKIs) 111
5.7 Summary 113
Literature 113
6 Integration 114
6.1 Definitions 114
6.2 Integration rules 115
6.3 Integration planning 117
6.4 Package-oriented integration 119
6.5 Integration in real time 122
6.6 Integration tactics 125
6.7 Integration strategies 127
6.8 Foreground 128
6.9 Summary 131
Literature 132
Additional literature 132
7 Supply chain 133
7.1 EDI: how it works and why is it not enough? 133
7.2 Task flow 137
7.3. Intermediate and direct goods 140
7.4 Non-credit cards in payment systems 143
7.5 When there are many suppliers 144
7.6. Example - Commerce One 146
7.7 Intranet, Extranet and COIN 147 networks
7.8 Current suppliers 149
7.9 XML 149
7.10 Summary 155
Literature 155
8 Setting up a store 156
8.1 Running, ready ... shop 156
8.2. Selection of suppliers of individual solutions 161
8.3 Store equipment ... 162
8.4 Checklist 164
8.5 Summary 166
Literature 167
9 We add "e" to our business 168
9.1 Introduction 168
9.2 Providers of e-business services 169
9.3 From the customer's perspective 173
9.4. Network economics 178
9.5 Principles of e-business strategy 178
9.6 Summary 183
Literature 183
10 Technologies and standards 184
10.1 Access devices 185
10.2 Smart cards 188
10.3 Internet technology 194
10.4. ICT networks 201
10.5 Mobility 209
10.6 Electronic money standards 211
10.7. Languages of markings 213
10.8 Objects and middleware 218
10.9. Alliances and initiatives 233
10.10 Summary 235
Literature 236
11 m-business 238
11.1 Always and everywhere 238
11.2. M-Business network 240
11.3 Viewpoints of network operators and service providers 248
11.4 Mobile data transfer standards 250
11.5 Evolution - UMTS, IMT2000 and third generation 252
11.6 Local network terminal 253
11.7 Summary 256
Literature 256
12 Who and how will it earn? 257
12.1 A new field, new ways 258
12.2 From competition to cooperation 259
12.3 Power to people 261
12.4 Advertising 263
12.5 Trust me, I am a merchant 264
12.6 Paradise Lost 264
12.7 Year 1984 - finally! 266
12.8 Summary 266
Literature 267
Appendix 1 Examples 268
D1.1 Example 1 - Federal Express 268
D1.2 Example 2 - Cisco Systems 271
D1.3 Summary 272
Literature 273
Appendix 2 The Gods of Technology 274
D2.1 Discovering Olympus 275
D2.2 Gods in action 277
D2.3 Finding Your God 280
D2.4 When we follow the false god 283
D2.5 Summary 284
Literature 285
Additional literature 285
Appendix 3 Glossary 286
Literature 306
Index 308